Membership engagement is as challenging as it is rewarding. Engagement starts with the encouragement for members to interact and share their experiences as an organization. To continue to keep members of the Northern California Chapter of GAPNA (NCCGPNA) engaged, a membership engagement survey was rolled out in line with the annual continuing education conference in February 2020.
The survey was rolled out online as well as on printed questionnaires with about 45% of members responding.
Survey results showed that the majority of respondents are certified as gerontological nurse practitioners (GNP), followed by family nurse practitioners (FNP). Among these respondents, the top three specialty areas were palliative care, house calls, and skilled nursing facility.
The members surveyed ranked professional collaboration as the benefit of membership and providing continuing education (CE) as the highest-ranked activity that members think the organization should be engaged in. When asked as to the kind of CEs, the respondents responded with neurology, hospice/palliative care, and wound care as the top three.
When asked how the organization can help improve the recruitment of new members, the respondents ranked meetings in groups and members bringing colleagues as the method of choice.
The chapter will use this information to further engage members in the coming years. This survey will be an ongoing check on member engagement so that the organization can continue addressing the perceived need of the members.